Traditional Makeup

A liquid, cream, or pressed powder that is usually applied with a sponge or brush, traditional makeup comes in the widest variety of any other makeup, with every shade available. It’s also the most versatile of all the makeup; it can be as basic as a sheer tint of coverage or combined with other properties to create a makeup that targets specific problems. 

How it’s used: This particular makeup is the only makeup that, given the appropriate formula is chosen, can be used in any situation at any given time. It can be applied many different ways, from brush methods used with thicker foundations, to sponges used for light and well-blended applications. 

This makeup is typically not waterproof, will rub off on clothing and will need the occasional touch-ups throughout the evening. If applied incorrectly you can get a sloppy cake-like finish. Any makeup with SPF can make your face white in pictures. Traditional makeup is known for being the most versatile. It can be used as a simple, basic sheer tint of coverage or used to target specific needs. 


Full face makeup applications include brow sculpting, eyeshadow shading, highlighting and contouring, blush, eyeliner, lips, and prepping/setting skin. 

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